Local SEO
Reports and the action catalog
The 39 catalogued Local SEO actions: profile health, reviews, citations, listings, competitor gap, backlinks, AI visibility and full audits, with what each.
Updated · 2 min read
Beyond rankings, the Local SEO suite has one catalog of paid actions. The catalog is the authority on what each needs, what it costs, and how long a result is reused; GET /api/local-seo/catalog (tool get_local_seo_catalog) returns it and the dashboard's buttons read it.
Where
- Web: SEO, the domain, Local SEO, Reports.
- iOS: Local SEO, Reports. The Local SEO overview (Rankings and Reputation halves) reads what you have already paid for and spends nothing.
- API/MCP:
GET /api/local-seo/reports,GET /api/local-seo/reports/quote,POST /api/local-seo/reports/:kind, and the extended endpoints under/api/local-seo/; toolrun_local_seo_action(action_id,request_key,input).
The catalog
| Area | Actions (credits) |
|---|---|
| Business profile | Profile health (2), full business profile (2), Google reviews (1), Q&A (1), review velocity (6), multi-platform reviews (6), business listings (10 per 50) |
| Citations and reputation | Citation consistency across 20+ directories (50), full citation audit (50), reputation audit (30) |
| Competitors | Competitor gap report (10 + 2 per competitor), competitor ads (2), brand mentions (3) |
| Backlinks | Backlink summary (5; prior snapshots free), backlink gap (10), local authority score (10) |
| AI visibility | AI visibility across up to 10 keywords and 5 platforms (10), AI mentions (5), AI top pages (5), AI top sources (5), AI compare (10), AI keyword data (1 per 50), live LLM response (8), AI result scraper (3) |
| Search results | AI Mode (2), AI Overview (1), Local Finder (1), Maps (1), Local Services Ads (1) |
| Keyword research | Suggestions (2), search volume (1 per 50), for this site (3), related (2), trends (1), local opportunities (4) |
| Pages | Local landing-page audit (4) |
| Full audits | Full local SEO audit (50) |
What a report shows
A business profile health check says why the score is what it is: whether the profile is verified, how many photos, posts in the last thirty days, questions, and the fields not filled in; a count the check did not measure shows nothing rather than a zero.
A citation consistency report lists every directory where the name, address or phone differs from the profile. A competitor gap report names the competitors in your pack and what they have that you lack. The three full audits combine the others into one document for a client.
Prerequisites
Most actions need a saved business profile; rank-based ones need keyword targets; competitor reports need competitor names (the discovery step proposes them). The catalog names each prerequisite so a run is refused with a sentence, not a failure.
Audit history
GET /api/local-seo/audit/history lists every audit run with its date and cost, so a monthly comparison is a read, not a purchase.
Common questions
Which report first? Profile health (2 credits) and citation consistency (50). Those two are where most local businesses lose the pack.
Do reports run on a schedule? No. Each is an explicit, quoted spend. The monthly SEO report on Pro covers the website, not the Local SEO catalog.
Keep reading
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