Local SEO
Reports and the action catalog
The 33 catalogued Local SEO actions: profile health, reviews, citations, rankings, keyword research, competitor gap, backlinks, AI visibility and full audits, with what each costs.
Updated · 3 min read
Beyond rankings, the Local SEO suite has one catalog of paid actions. The catalog is the authority on what each needs, what it costs, and how long a result is reused; GET /api/local-seo/catalog (tool get_local_seo_catalog) returns it and the dashboard's buttons read it.
Where
- Web: a domain's SEO & search tab, Reports; the rest of the catalog is under More checks.
- iOS: Local SEO, Reports. The Local SEO overview (Rankings and Reputation halves) reads what you have already paid for and spends nothing.
- API/MCP:
GET /api/local-seo/reports,GET /api/local-seo/reports/quote,POST /api/local-seo/reports/:kind, and the extended endpoints under/api/local-seo/; toolrun_local_seo_action(action_id,request_key,input).
The catalog
| Area | Actions (credits) |
|---|---|
| Business profile | Profile health (5), full business profile (5) |
| Reviews and citations | Google reviews, 20 at a time (2), review velocity (6), multi-platform reviews (6), citation consistency across 20+ directories (50) |
| Rankings | Tracked keyword rankings (2 per phrase per surface), map ranking grid (50, 98 or 162), AI Mode (2), Local Finder (2), Google Maps (2) |
| Keyword research | Search volume, up to 50 phrases (72), keywords for this site (20), related keywords (72), trends (9), local opportunities (4) |
| AI visibility | AI visibility across up to 10 phrases and 5 platforms (81), AI mentions (160), AI top pages (81), AI top sources (81), AI visibility comparison (405), AI keyword data (16), live LLM response (40), AI result scraper (4) |
| Authority | Backlink summary (23; prior snapshots free), backlink gap (23), local authority score (10), brand mentions (23) |
| Competition | Local competitor gap, up to five competitors (20) |
| Audits | Full citation audit (50), full local SEO audit (50), reputation audit (30), local landing-page audit (1) |
What a report shows
A business profile health check says why the score is what it is: whether the profile is verified, how many photos, posts in the last thirty days, questions, and the fields not filled in; a count the check did not measure shows nothing rather than a zero.
A citation consistency report lists every directory where the name, address or phone differs from the profile. A competitor gap report names the competitors in your pack and what they have that you lack. The citation, full local SEO and reputation audits each come back as one report you can hand to a client.
Prerequisites
Most actions need a saved business profile; rank-based ones need keyword targets; competitor reports need competitor names (the discovery step proposes them). The catalog names each prerequisite so a run is refused with a sentence, not a failure.
Audit history
GET /api/local-seo/audit/history lists every audit run with its date and cost, so a monthly comparison is a read, not a purchase.
Common questions
Which report first? Profile health (5 credits) and citation consistency (50). The first says what your listing is missing; the second says where your name, address or phone disagree across directories, which is cheap to fix and worth fixing first.
Do reports run on a schedule? No. Each is an explicit, quoted spend. The automatic SEO report on Pro covers the website, not the Local SEO catalog.
Keep reading
Related articles
- Credits, quotes and pricesWhat every Local SEO action costs in credits, the monthly allowances, the quote-first rule, and how a timed-out action is recovered, not paid twice.Local SEO ·Updated
- Business profile and keyword targetsThe saved business profile that every measurement centres on, location verification, local or national targeting, the service radius, and up to 25 tracked phrases per domain.Local SEO ·Updated
- A tour of the web dashboardWhat each page of nhmohio.com/dashboard shows: Overview, Alerts, Fixes, Domains, Software, Security, SEO, Monitoring, Reports and Compliance, plus Settings and Help.Getting started ·Updated