Plans and billing
Changing plans
What happens to your domains, alerts, API keys, DMARC reports and report branding when you upgrade, downgrade, cancel, or a subscription lapses.
Updated · 2 min read
Plan changes are applied on the server the moment Apple confirms them, and every plan gate is re-read on each request, so the change is immediate in both directions.
Upgrading
- More domains join the automated watch: the allowance grows and the scheduled scan picks them up on its next pass.
- Modules that were blocked in the setup guide (DMARC reports, Watched every night) flip to "to do" with their instructions.
- Email alerts start on the next event, once a notification email is set.
- Pro and Enterprise credits are granted for the month; the API key screen unlocks.
Downgrading or cancelling
The plan stays active until the paid period ends, then:
| What | What happens |
|---|---|
| Domains over the new allowance | Kept. They scan on demand and accept edits; the oldest keep the automation, the rest read "on demand" |
| Scheduled scans, lookalike watches, exposure schedules | Stop for domains outside the allowance and for capabilities the new plan lacks. A lookalike watch can always be turned off, so nothing is stuck on |
| DMARC reports | Kept, not readable below Starter. They resume in view when you subscribe again |
| Crawl results and SEO history | Kept, not readable below Starter |
| API keys | Keys are re-checked on every request; below Pro they answer 401. Enterprise to Pro drops the write scope on the next call |
| Report branding | Kept in storage but ignored; reports render unbranded until Enterprise returns |
| Credits | Pack credits stay. The monthly allowance stops |
| Ads | Return on Free |
Deleting is never gated: a domain over the allowance can be removed like any other.
Switching between paid plans
Within Apple's subscription group, Starter to Pro is an upgrade (immediate, prorated) and Pro to Starter a downgrade (at renewal). The account's plan follows the entitlement Apple reports.
Plans not from Apple
An admin grant or a trial is separate from an Apple subscription and is not removed when one ends. If you had an admin grant of SEO access, it survives a downgrade.
Common questions
I downgraded and my Overview still shows the old numbers. The plan card reads GET /api/auth/me; pull to refresh. Scheduled work stops at the next scheduler pass.
Can I keep hourly scans on Pro? No. Hourly is Enterprise; the setting is ignored on other plans and daily applies.
Keep reading
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