Plans and billing
Changing plans
What happens to your domains, alerts, API keys, DMARC reports and report branding when you upgrade, downgrade, cancel, or a subscription lapses.
Updated · 2 min read
Plan changes are applied on the server the moment Apple confirms them, and every plan gate is re-read on each request, so the change is immediate in both directions.
Upgrading
- More domains join the automated watch: the allowance grows and the scheduled scan picks them up on its next pass.
- Modules that were blocked in the setup guide (DMARC reports, Watched every night) flip to "to do" or done. On Free the three watched domains had the uptime probe only; from Starter they also get the nightly scan.
- Change, renewal, certificate, DNS-record and security-score alerts start with the first nightly re-scan. DMARC and lookalike alerts start once reports arrive or the watch runs.
- Pro and Enterprise credits are granted for the month; the API key screen unlocks.
Downgrading or cancelling
The plan stays active until the paid period ends, then:
| What | What happens |
|---|---|
| Domains over the new allowance | Kept. They scan on demand and accept edits; the oldest keep the automation, the rest read "on demand" |
| Scheduled scans, lookalike watches, exposure schedules | Stop for domains outside the allowance and for capabilities the new plan lacks. A lookalike watch can always be turned off, so nothing is stuck on |
| DMARC reports | Kept, not readable below Starter. They resume in view when you subscribe again |
| Crawl results and SEO history | Kept, not readable below Starter |
| API keys | Keys are re-checked on every request; below Pro they answer 401. Enterprise to Pro drops the write scope on the next call |
| Report branding | Kept in storage but ignored; reports render unbranded until Enterprise returns |
| Credits | Credits already granted stay. The monthly allowance stops |
| Ads | Return on Free |
Deleting is never gated: a domain over the allowance can be removed like any other.
Switching between paid plans
Within Apple's subscription group, Starter to Pro is an upgrade (immediate; Apple refunds the unused part of Starter) and Pro to Starter a downgrade (at the next renewal). The account's plan follows the entitlement Apple reports.
Plans not from Apple
An admin grant or a trial is separate from an Apple subscription and is not removed when one ends. If you had an admin grant of SEO access, it survives a downgrade.
Common questions
I downgraded and my Overview still shows the old numbers. The plan card reads GET /api/auth/me; pull to refresh. Scheduled work stops at the next scheduler pass.
Can I keep hourly scans on Pro? No. Hourly is Enterprise only, and choosing it on another plan is refused ("Hourly scan frequency requires Enterprise plan"). An account that was on hourly when it left Enterprise is scanned daily.
Keep reading
Related articles
- Plans comparedEvery entitlement per plan: watched domains, cadence, alerts, DMARC reports, crawl depth, Local SEO credits, lookalike watch, exposure scans, API, Ask.Plans and billing ·Updated
- DMARC reportsThe report address DomainGuard hosts for you, what aggregate reports reveal about who sends as your domain, the 30-day summary, rotation, and alerts.Email authentication ·Updated
- The domain setup guideThe per-domain checklist computed from what is actually set up: first check, alerts, email records, DMARC reports, ownership proof, monitoring and more.Getting started ·Updated