How is this different from the free lookalike check?
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The free tool at /lookalike-domain-check is a single lookup for a single domain, with no account, and it answers the question “what exists right now”. Monitoring answers a different question: “what appeared since last time”. It runs on a schedule, keeps the previous result to compare against, raises an event when something changes, and adds the new-registration feed, which a one-off check cannot use because there is nothing to compare a first run against.
Do you scan the lookalike domain itself?
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No, and this is a hard line in the code rather than a policy in a document. DNS, registry records and certificate transparency are public and reading them touches registries, not the other party's server. There is one request to the lookalike's homepage, which is exactly what a browser does when a person types the name, and it is gated on you having proved ownership of the domain being impersonated. No port scan, no path enumeration, no template scanner, ever.
Can you get the domain taken down?
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No. Removing a domain means a complaint to its registrar with evidence attached, or a UDRP filing. DomainGuard assembles the evidence pack — registry data, DNS and mail records, certificate history, and the content comparison — and that pack is deliberately not behind the paywall. The paid line in this feature is the watching, and somebody who has found a domain being used against them should not hit a payment screen between the finding and the filing.
What does it cost?
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Running a lookalike scan by hand on a domain in your own account is not plan-gated: any signed-in account can do it. The continuous watch — scheduled re-scans, the new-registration feed, and alerts when something changes — starts on the Starter plan at $6.99 a month. Turning a watch off is always allowed on any plan, so a downgrade never leaves a switch stuck on.
Will this find every lookalike?
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No, and any tool claiming otherwise is describing an ambition. The permutation engine is ranked rather than exhaustive because every candidate costs a lookup, so the algorithms that historically produce registered domains run first and a budget cuts the tail. The new-registration feed covers most common endings once a day, not every ending in real time. The honest claim is broad coverage of the shapes attacks are actually built from.